Recently, some marketing campaigns have been so outlandish that they seemed like April Fool's pranks. For instance, KFC's fried chicken-flavored toothpaste was quite a sensation, yet surprisingly real. Another notable campaign is from Lynx, a popular men's deodorant brand, which recently launched a "catnip cologne". This unusual product was inspired by a market survey that found 60% of women wouldn't consider dating someone their cat dislikes, implying that if you're disliked by a cat, you're out of the game. Therefore, to win over a cat-loving woman, you should first win over her cat.
Lynx with Catnip: A Novel Approach to Dating
Foreign men's deodorant brand Lynx has introduced a catnip-infused cologne, "Lynx with Catnip". The core ingredient is nepetalactone, which excites cats, blended with geranium, nutmeg, and cedarwood to create a scent appealing to both humans and cats. A UK survey by Censuswide revealed that 60% of cat owners wouldn't date someone their cat dislikes. To avoid being rejected in the dating scene, Lynx collaborated with LOLA MullenLowe to create an ad showcasing how their product can turn a potentially problematic cat into a matchmaker. Although this product is currently exclusive to the UK, it may be globally available in the future.
KFC's Fried Chicken Toothpaste: A Marketing Marvel
KFC's fried chicken-flavored toothpaste, initially perceived as an April Fool's joke, has become a reality. Partnering with Hismile, KFC created this unique product, which quickly sold out online. The toothpaste captures the iconic taste of KFC's 11 herbs and spices, though it lacks fluoride, an essential ingredient for oral health. This campaign highlights how food brands are venturing into personal care products, often with surprising success.
