Recently, the popular snack brands Lay's and Doritos have teamed up with the South Korean creative brand "Mind.A.Day" to launch a cat bed gift set priced at NT$399. This collaboration has become a hot topic among cat owners, sparking a frenzy of purchases in convenience stores across Taiwan.
Product Overview
The cat bed gift set, which was released at the end of last month, quickly sold out due to high demand. Many cat owners have expressed their frustrations on social media platforms like Threads, stating they visited over thirty stores without success in finding the product. Some have reported seeing resale prices soar to over NT$1,000, with some listings reaching as high as NT$1,980—nearly five times the original price.
Contents of the Gift Set
The gift set includes:
- Two bags of Lay's Classic American Potato Chips (34g each)
- Two bags of Doritos Golden Cheese Corn Chips (48g each)
- Two bags of Doritos Extra Cheesy Corn Chips (48g each)
- One stylish tote bag
- A randomly selected fleece mat or fleece blanket
The standout feature of this set is its packaging, which can be transformed into a cat house. If customers purchase two sets, they can combine them to create a larger villa for their cats.
Market Response and Availability
The affordable price of NT$399 attracted numerous cat owners who rushed to convenience stores on the launch day. However, many found it challenging to secure a set due to limited availability. Online discussions reveal that some users have been actively seeking information about restocks and where to find the product.
"I ran around several 7-Eleven stores but couldn't find it anywhere," one user lamented on Threads.
Current Resale Market
The resale market has seen prices ranging from NT$599 to NT$1,980. However, the gift set is now available for pre-order on various online platforms such as Books.com.tw, MOMO, PChome, and Shopee. Cat owners who have not yet purchased the set are encouraged to take advantage of this opportunity before it sells out again.
Conclusion
The collaboration between Lay's and Mind.A.Day has not only created an adorable product but has also generated significant excitement among cat lovers. As the demand continues to rise, it remains to be seen how long this trend will last in the market.