Square Enix Launches Pet Brand "SQEX PETs" Featuring Merchandise Inspired by Game Universes

Renowned for popular games such as Dragon Quest, Final Fantasy, and Kingdom Hearts, Square Enix has recently announced the establishment of a new brand called SQEX PETS. This initiative marks the company's entry into the pet supplies market, aiming to create themed merchandise that allows pet owners to share their love for gaming with their furry companions. The announcement was made during the 13th Japan International Pet Supplies Exhibition held in Tokyo from April 4 to 7, 2024.

Product Offerings

The initial product lineup will feature items inspired by three of Square Enix's most beloved franchises:

• Dragon Quest: Including pet beds shaped like iconic slimes and bandanas featuring slime designs.

• Final Fantasy: Notably, a rope toy modeled after Cloud Strife's Buster Sword from Final Fantasy VII.

• Kingdom Hearts: A range of products including a dog coat resembling Sora's outfit from Kingdom Hearts 3, a monogram pet bandana, and a plush Paopu fruit rope toy.

Development and Supervision

The project is supervised by Tetsuya Nomura, a prominent figure in the gaming industry known for his work on the aforementioned titles. Nomura expressed that many employees at Square Enix are pet lovers and noted the absence of pet-related merchandise connected to their games. This realization prompted the proposal for SQEX PETS, aiming to cater to both gamers and pet enthusiasts alike.

Future Plans

While these products are still under development with no official release dates announced, Square Enix has hinted at expanding the lineup based on consumer interest. The company encourages fans to stay tuned for more updates on product availability and future designs.

Conclusion

This new venture into the pet industry represents an exciting expansion for Square Enix, blending the worlds of gaming and pet ownership. Fans can look forward to unique products that celebrate their favorite games while pampering their pets.

Source: SQUARE ENIX Official Website