Do you remember when Nintendo launched the 3DS, causing a huge buzz worldwide? Today, naked-eye 3D technology is no longer new, but what if we scale up the screen size to half the height of a building? The impact would still be worth discussing. Recently, a giant calico cat appeared at Shinjuku Station in Tokyo, captivating everyone's attention. This enormous feline observes pedestrians from the building, yawns, and even licks its nose in the evening, making it so adorable that you can't help but wish it were real.
The therapeutic video of this giant cat is available online, and it's hard not to imagine how amazing it would be if such a massive cat existed. However, many have noticed that after the cat's animations, a small advertisement logo appears at the end. It turns out that this is an ad for the soon-to-open "CROSS Shinjuku Building", which will feature an event space on the upper floors and a café in the basement. The building's most distinctive feature is this naked-eye 3D billboard.
今日の15時半ごろに現地で撮られた映像です。雑踏が思いのほかうるさいので、声の大きさは調整しなきゃ。再生時、音量注意です！⚠️ pic.twitter.com/8OsmcyyVOo
— 新宿東口の猫 (@cross_s_vision) July 5, 2021
What's more exciting is that the cat has different actions at night, making it a heart-stopping experience. This billboard, known as "Shinjuku's Cat", has successfully sparked attention and discussion. Many netizens have shared photos of their own calico cats, noting how similar they look to the giant one. The innovative technology and strategic location of this billboard have made it a highly effective advertising medium, attracting and retaining public attention.
The Cross Shinjuku Vision billboard uses cutting-edge naked-eye 3D technology, allowing viewers to experience immersive visuals without special glasses. The screen is a curved LED display capable of showing 4K images and is accompanied by speakers, enhancing the overall experience. This technology has been inspired by similar outdoor 3D displays in other countries, such as China and South Korea, which have also gone viral.
新宿の猫、夜は眠そうです。 pic.twitter.com/6I6annnYkh
— ノルさん🐈 (@nornornorsan) July 5, 2021
The popularity of the Shinjuku cat billboard can be attributed to its innovative technology, strategic location, creative content, viral potential, and cultural influence. These factors combine to create a highly engaging advertising platform that continues to fascinate audiences worldwide.
